Advertisers often want to know who reads Coffee News.
In social media and search, advertising has gotten very sophisticated. Companies can target exactly who they consider to be their market — age, gender, location, interest, internet search history, etc… When you visit a website, that website then follows you around the internet.
Coffee News reaches people who eat in restaurants. That includes about everybody, so we’ll call that the general public.
And it’s very “local.”
Nevertheless, advertisers want more. So here’s a little more.
We just looked at data based on our last 8,340 entries in our Little Man Contest — from March 7, 2018 to January 20, 2019 — and here’s what we found.
99.5% of the people who entered our contest live in North Carolina. The vast majority (based purely on guessing, not actual research) seem to live within a few miles from the restaurant they were eating in while reading it.
However, we received entries from 16 different states and a few from Canada. People who visit our area sometimes pick up something local to read.
The average age of all people entering the contest is 52.
Women enter the contest more than men. 65% of those entering are female.
Seniors love Coffee News.
The numbers for people in their 20’s, 30’s, 40’s, and 50’s are about equal. People in their 60’s enter about twice the rate as those other age groups.
6 entries came from 6 different people over the age of 100.
283 (3.3%) of the entries were children under the age of 10.
784 (9.4%) were under the age of 20.
We love seeing entries from those kids. That bodes well for the future of Coffee News 🙂